A NEW DIGITAL WORLD

Why combine technology and data with marketing and communications? Simply because in a digital world, we must find compelling and strategic ways to talk about data and technology, and to get people to pay attention and take action when needed. Salvatore combines deep experience in tech with expert understanding of communications.

Salvatore provides a wide range of strategic Marketing, Communications, Technology and Data-Focused Services, designed to promote the long-term growth of your organisation from its inception onwards. Every organisation today must consider itself a Digital enterprise, requiring deep transformation that links technology and data with organisational culture and governance.

If your organisation is undergoing change, such as reevaluating marketing and communications, undergoing digital transformation, or adapting to information governance and data protection requirements to be trusted in your market, then get in touch.

Our approach defends your organisation’s revenue streams while helping you to operate, manage risk and to extract full value from your technology and business data assets.

DATA, governance & strategIC COMMS

Examples of Completed and Ongoing Engagements:

• Business Development strategy / comms / bid writing for US-UK RegTech engineering and service integrator for Financial Services firms (Tier 1 – 2 Banks, Insurance, Financial Services)

• Data Protection Impact Assessment, Revenue Defensibility study, Data Audit, Documentation and Process redesign for Mobile Data Analytics Ad Tech service provider

• Creation of new MiFID II messaging strategy / framework for NASDAQ-listed communications and contact centre technology company

• Customer Data Process analysis and redesign for GDPR compliance for UK Sports Industry Consultancy, including review of legal notices, contracts, customer comms

• Thought leadership and Strategic review of PECR for regulated markets, plus creation of related Content Marketing materials for Israeli RegTech solution provider

• Designed and managed Development process, QA etc. of ‘DS Dash’ Compliance management software for UK compliance consultancy

• Created “Governance as a Service” model for consultancy-led modular approach to Governance, Risk and Compliance requirements for SMEs, Start-Ups, PE/VC fund portfolios, allowing partners to lead with their strengths while bringing in other partners to deliver:

• Blogging, Online Content and Article writing, working as Social Media influencer for one of the world’s major producers of solid-state memory chips

• Public Speaking / Webinars for Simons, Muirhead & Burton, Santander Bank, Federation of Small Business, Media Agencies and other business groups

• Over 1,000 people trained on GDPR, PECR, the impact of AI and more, and a long history of designing and delivering awesome, impactful training courses.

BUILDING TRUST THROUGH TECH

Does your organisation make technology or data-related decisions that might affect the entire Enterprise? Today, every department has to think about the implementation of Remote Working. But there are also Marketing, Technology and Communications requirements that must be considered in order to serve your overall strategy.

Being a trusted repository for data is crucial when a data breach or cyber attack can destroy the value of your business. Salvatore takes an integrated view across technology, strategy, communications and regulatory change management. From Real-time systems, Customer Experience, legacy data management to marketing databases, Salvatore brings over 20 years of experience across industries, combining business development, marketing and sales with in-depth sector, technical and regulatory knowledge. 

Data represents a long-term management challenge for organisations of all sizes. It is simultaneously a strength, weakness, opportunity and threat. New regulations relating to data management such as the GDPR, MiFID and CCPA mean that everyone is required to demonstrate accountability for the data they hold.

Salvatore helps you and your organisation to take ownership of these increasingly important matters, allowing you to make better decisions that align with the medium and long term strategy of your business. Data Protection Officer Support combines business support, technology strategy and governance. Proper governance means your business is fit and proper across technical as well as human criteria. We enable you to build a company culture of technical compliance and integrity, while keeping focus on core business-critical activities. 

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Strategic marketing: Communications in this case refers to the core messages and other essentials which help your organisation to express itself with personality. Make the most of the tools you have to engage with your audience, from your website through to social media by tech-savvy creative content.

Technology: GDPR

The GDPR came into force on May 25th 2018, bringing with it a significant new enforcement regime. You are now accountable for personal data in ways which vastly exceed the obligations of the Data Protection Act (1998). 

If you hold or process the personal data of EU resident citizens, you should consider the new risks your organisation faces. If you aren't already sure what you are going to do, Salvatore can help with most aspects of the GDPR, having been involved with regulatory matters for several years (FDA, FCA, ICO) and can help you to get an effective plan in place in short order.  

If you are a DPO or responsible in some other way for Personal Data and require an independent Data Privacy Impact Assessment for one of your Data Processing activities to be carried out as required under data regulations, get in touch.

If you don’t know what that is and why you should be carrying one out, then definitely get in touch.